I recently appeared on TV to talk about 121nexus, our political application 121campaign, our dating application Shall We Meet Again, and Personal Media™. Personal Media™ is really what this company is about and so I want to elaborate on what we mean by that more in this blog post.
On the TV program, I talked about the evolution of the web. Web 1.0 was the "Read Web" where you could read information on the internet. Anyone have a GeoCities webpage back in the day? Web 2.0 is the "Read/Write Web" where you can not only read information but also "write" or publish information. Blogs erupted onto the scene as part of Web 2.0 which added vasts amount of information to the internet. Facebook, YouTube, and Twitter are all great examples of Web 2.0 websites where users can publish statuses or upload photos and videos. Facebook, YouTube and Twitter are also well-known social media companies. In fact Web 2.0 and social media are almost synonymous.
So what's next for web? What will Web 3.0 look like? That's certainly a point of debate. However many focus on the needs that have arisen out of Web 2.0. The results of Web 2.0, users being able to publish content, are that there is a tremendous amount of content and information on the web today. This is problematic because users now have difficulty trying to find information and make sense of it. That's why many believe that Web 3.0 will be focused on making information relevant to users by curating the content or personalizing the information. Here is a good explanation of Web 3.0 concepts where the author, Amit Aragwal states Web 3.0 will be about the semantic web (or the meaning of data), personalization, intelligent search and behavioral advertising among other things.
We agree with the assessments that personalization is going to be a big part of Web 3.0. In fact, we believe that our platform is the perfect example of what is next for the web -- Personal Media™. We believe in it so much, that we have in fact applied for a trademark on the term which is why you see the TM symbol with the words in this blog. But I digress, Personal Media™ means serving content and information (media) to individuals on a person to person basis, changing it to meet the personal preferences of a given user. Instead of sending everyone to the same content, you curate it or configure it to be relevant to the individual.
With our platform you can customize what your clients, customers or even friends see when you bring them on to the web. Because Personal Media™ is tailored to the individual it's going to be more engaging than the static, generic content that would normally be viewed by them.
Personal Media™ -- it's for business, for politics, for YOU!
Monday, July 9, 2012
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw
The quote from Shaw well illustrates the core principle that we believe in with our 121CAMPAIGN product -- exchanging ideas is a good thing. We want to make it easy for political leaders, groups and constituents to share their ideas with one another. We believe that the more that ideas flow between individuals and groups, the better our democracy will work.
121CAMPAIGN is nonpartisan. Any group or individual may use the platform, regardless of their political affiliations.
We are removing the barriers to political discourse -- with our platform you don't have "opt-in" (register your email, create an account, share your personal information) in order to add your voice to the conversation.
We believe in an equal playing field. We make our service affordable so that even small campaigns can use it.
We expect small-minded people to attempt to impose political affiliations on our company but will remain undaunted in our mission to provide a nonpartisan platform to facilitate the exchange of information and ideas.
We Will Redemocratize Democracy!
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