Tuesday, July 31, 2012

Personal Media

I recently appeared on TV to talk about 121nexus, our political application 121campaign, our dating application Shall We Meet Again, and Personal Media™.  Personal Media™ is really what this company is about and so I want to elaborate on what we mean by that more in this blog post.

On the TV program, I talked about the evolution of the web.  Web 1.0 was the "Read Web" where you could read information on the internet.  Anyone have a GeoCities webpage back in the day?  Web 2.0 is the "Read/Write Web" where you can not only read information but also "write" or publish information.  Blogs erupted onto the scene as part of Web 2.0 which added vasts amount of information to the internet. Facebook, YouTube, and Twitter are all great examples of Web 2.0 websites where users can publish statuses or upload photos and videos.  Facebook, YouTube and Twitter are also well-known social media companies.  In fact Web 2.0 and social media are almost synonymous.

So what's next for web?  What will Web 3.0 look like?  That's certainly a point of debate. However many focus on the needs that have arisen out of Web 2.0. The results of Web 2.0, users being able to publish content, are that there is a tremendous amount of content and information on the web today.  This is problematic because users now have difficulty trying to find information and make sense of it.  That's why many believe that Web 3.0 will be focused on making information relevant to users by curating the content or personalizing the information.  Here is a good explanation of Web 3.0 concepts where the author, Amit Aragwal states Web 3.0 will be about the semantic web (or the meaning of data), personalization, intelligent search and behavioral advertising among other things.

We agree with the assessments that personalization is going to be a big part of Web 3.0. In fact, we believe that our platform is the perfect example of what is next for the web -- Personal Media™.  We believe in it so much, that we have in fact applied for a trademark on the term which is why you see the TM symbol with the words in this blog.  But I digress, Personal Media™ means serving content and information (media) to individuals on a person to person basis, changing it to meet the personal preferences of a given user.  Instead of sending everyone to the same content, you curate it or configure it to be relevant to the individual. 

With our platform you can customize what your clients, customers or even friends see when you bring them on to the web.  Because Personal Media™ is tailored to the individual it's going to be more engaging than the static, generic content that would normally be viewed by them. 

Personal Media™ -- it's for business, for politics,  for YOU!

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