We began to build this company in earnest in the summer of 2011. It is now officially the spring of 2012 and I'm pleased to say that we're on track to build something special. With what we have learned we decided it was time to rebrand ourselves as 121nexus from our original corporate name, AgileQR, Inc.
The problem with the name AgileQR is that it over emphasized the QR code aspect of our platform. QR codes are just a feature of what we do. They simply embody the unique link that we create in order to provide a recipient of that link with a personal portal into the person or organization that gave it to them. The ability to create a one-to-one relationship through the portals we create and serve dynamic, relevant content is what ultimately makes our platform special.
We chose the word nexus because its definition is: a means to connect, tie, link. 121 (one-to-one) simply convey the nature of the connections that our platform allows users to establish.
With our initial products, 121campaign and 121constituency, we aim to improve the democratic process and empower voters and constituents with the information they need to know in order to make better decisions and contribute to democracy.
The 2012 election cycle provides us with a tremendous opportunity to validate our technology. But it's only the beginning. We will change the way direct marketing is conducted, the way people are brought on to the web, and the way content is personalized for individuals. We are the web's premier Web 3.0 platform.
Check back here for updates as we continue through the second half of Betaspring, the start up accelerator program based in Providence which we're currently participating in. It's a been a game changing experience for us and we will dedicate a blog to it in the near future.
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