In a recent article in the Wall Street Journal, by Amy Schatz, the complexities of interacting with voters digitally is discussed. She starts with Next Gingrich as an example.
"Newt Gingrich has often told voters during the presidential campaign to learn more about him by going online.
But many people who typed "Newt" into Google just before Nevada's caucuses saw more than the traditional search results on Mr. Gingrich. They also saw an advertisement attacking his stance on housing—purchased by the campaign of rival Mitt Romney.
On Twitter, people who used Mr. Gingrich's subject marker #250gas, a reference to his promise to cut gasoline prices, at times have seen an ad from Barack Obama touting the president's own energy proposals."
The foregoing highlights some of the reasons that 121campaign is an important tool for campaigns to use. With 121campaign, you leave nothing to chance. Using the platform's unique codes to establish your one-to-one relationship with a voter, you're then directing the voter to the exact content that you want them to see. Opponents can do nothing to disrupt the process of bringing a voter online using 121campaign. It's the most risk-free and efficient way to bring a voter to your campaign online.
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