Tuesday, June 19, 2012

Pride and Preliminaries


The 121nexus team had a blast at Pride this Saturday, where we ran a beta test of our campaign solution by distributing three hundred cards for Congressman Cicilline. The results are still coming in; we've been surprised to notice that we're getting new users accessing their personal landing pages for the first time even today, three days after the event.

At the last minute, we also decided to distribute some of Foster's old dating cards to drum up interest for Shall We Meet Again. Since Foster isn't looking for a boyfriend, though, we had the codes redirect to this comic instead, which is half teaser-trailer for the Shall We Meet Again release, half an experiment in different ways to explain our technology. We hope that graphically showing the cards in action will allow people to quickly grasp what exactly we're trying to do.

This week, we'll be working on adding some features to the campaign platform to allow the distributors of the cards to customize landing pages more quickly, and on reintegrating the old Shall We Meet Again site into our new code base. At the end of the week, we should be compiling our results from the Pride test, which will hopefully help us refine our approach to 121campaign-ing.

Foster and Albert are finally emerging from grant land today, so it's time to get started!

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