Our newest patent issued this week on June 17. U.S. Patent No. 8,756,124 “Systems and
methods for tracking and tracing products through a supply chain utilizing
unique URLs”. Most people wonder what
it’s all about. If asked to describe it
in one word, well I had to make one up – infotory. Infotory is about combining information and
inventory management to improve supply chain outcomes and that’s the essence of
what we’ve claimed in our most recently issued patent.
Our cloud-based technology is building a layer of information
on top of pure inventory to ensure up-to-date digital information is available
in the right context for the relevant party in the supply chain. We make it possible to know not just if you
have something or if you’ve used it, but who used it, where, when and even
how. Our platform allows manufacturers
to improve a customer’s relationship with not only the product but also
the manufacturer itself.
Imagine your company manufactures high chairs. Whether you have a child using one today or
not, you likely sat in one at one time in your life so I expect you can
understand why ensuring high chairs are used properly and safely is important. With our technology a manufacturer can deploy
micro-sites that ensure easy and direct access to the instructions to properly
assemble the high chair. Our geolocation
rules ensure the user gets the instructions in the right language. Providing all information in one website, we
can also provide registration forms for the product – no more postcards to mail
back. The digital experience also allows
the company to show the parents other products.
Most special of all, the platform allows safety notifications to be
pushed to the website, so if there’s a problem the customer can find about the
moment they access their direct website for the product.
Our technology is focused on improving supply chain outcomes
and more importantly customer experiences.
If you have an idea for how your technology could use a platform like
the one I describe, please drop me a line at foster@121nexus.com.